To effectively communicate in today’s media, you have to understand two key elements ? who reporters are and what they want. As a former journalist and communications director, Bob educates corporate executives on the media’s news-gathering techniques and approaches.
With a better knowledge of the news process, Bob then puts corporate leaders to the test. In taped mock television interviews, he takes executives through the rigors of the news interview process and then coaches them on ways to better present their viewpoints and be quoted on the issues they want to convey.